6 Common Myths About Starting a Small Business
Starting a small business is fraught with risk, uncertainty and, yes, myths. So many supposed facts of entrepreneurship are actually old-wives’ tales or outright falsehoods that survive by being...
View ArticleHow to Perform Easy A/B Tests of Your Landing Pages
Anyone actively spending their advertising budget on digital marketing can tell you how important it is to continuously optimize your landing pages to deliver more qualified leads and sales. Testing...
View ArticleHow Small Businesses Can Keep Customers Satisfied
You’re where you have always wanted to be. You are in business for yourself with loads of growth potential and have products or services that people want and customers purchasing what you have to...
View ArticleWhy Online Marketing is Critical for a Small Business
The internet has completely revolutionized the advertising world. Businesses are now focusing more on Internet marketing rather than traditional marketing tactics like newspapers, telemarketing,...
View ArticleYounger Small Businesses Signal the Future of Local Advertising
Local media research firm BIA/Kelsey’s most recent Local Commerce Monitor study showed a major jump in the average number of different media used by small and medium-sized businesses for local...
View ArticleNew Study Forecasts Digital Advertising to Grow to 70 Percent of SMB...
A new study by BIA/Kelsey on American SMB spending suggests that small and mid-size businesses will continue the recent trend of shifting their marketing budgets to digital advertising,...
View ArticleGroupon and Living Social Continue to Lead Fast Growing Daily Deals Segment
BIA/Kelsey released an update of its U.S. deals forecast, first issued in March. The firm expects U.S. consumer spending on deals (including daily deals, instant deals and flash sales) will grow from...
View ArticleIncorporate or Not Incorporate Your Small Business?
Starting a new business but not quite sure whether to incorporate, set up a limited partnership or simply have a sole proprietorship? The folks at Business.com have put together an infographic to help...
View ArticleInternet Marketing 101 Coming to a High School Near You
Internet marketing continues to be a quickly growing field, making a big impact in school course offerings. Courses in Internet marketing start as early as high school, and students at Utah’s Davis...
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